Tony Odom looked at several franchises before Mobility Plus. The filter was simple: a team, products, and support already in place, so the local business did not have to invent the brand.
10% franchise fee discount for honorably discharged veterans
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“We didn’t want to start from ground zero. We knew they were going to be there to help us grow our business.” Tony Odom, Mobility Plus Louisville
The DME side was the interest. Building a name, a vendor list, and a way for the town to find them was not. Tony and the Louisville team compared franchises and stopped on Mobility Plus because the team, the support, and the products were already there.
That is the candidate problem this story answers. Leaving a company means giving up infrastructure. A franchise is the replacement: a name people can recognize, products already chosen, and a corporate team that expects to be called.
The brand is prebuilt. The local book is not. Louisville still had to be discovered. Tony says customers walked in and said they did not know the store was there, then called a parent or grandparent. The system opens the door. The owner keeps it open.
Tony’s line is direct. If you do not reach out, corporate does not know what is going on. The system is forthcoming. It is not psychic.
Transparent, and interested in the owner being successful. The instruction is to call. Ramp installs and vertical platform lifts were things the Louisville team did not know. They asked.
Other owners are part of the support, not a directory. Tony tells new candidates to reach out to them. Revenue has more than one stream. Peers have already tried the lanes.
Suppliers want the store to succeed. They explain products. Sometimes they come out on jobs. That is field training, not a catalog.
Showroom branding, a product set, and a launch path are why they did not start a standalone name. Training covers what the first jobs expose.
There will be things you do not know. Tony’s advice is not to be afraid of that. Call. They want to help.
Support does not run the store. Louisville still sells, still visits facilities, and still has a different day every day. The brand is the floor. The owner is the work.
Tony does not talk about customers as transactions. People come in for something they need. Then they come back, have a cup of coffee, and bring a friend. That is the relationship Mobility Plus is built to create.
The first visit is a need: a scooter, a chair, a parent who cannot manage the house. The second visit is recognition.
Louisville goes to independent living and assisted living. Tune-ups on rollators and walkers. Brakes. Time with residents and staff.
That is the line Tony hears from the community. People are glad the service exists, then they name a mom, a parent, or a grandma they are going to call. The store becomes the place a family sends someone.
A prebuilt brand makes that sentence possible sooner. A new local name has to earn the introduction every time. Mobility Plus gives the owner a name, a showroom standard, and a van people can recognize while the relationships are still being built.
Need brings them in. Service and familiarity bring them back. Referrals come from adult children who now know who to call. None of that is a guaranteed book of business. It is the operating rhythm Tony describes.
Tony’s version of the old line: if you love what you do, you will not feel like you worked a day. He is describing variety, not an easy business.
Someone comes in for a need. The sale is a conversation. The follow-up is a person who may sit down again next month.
Tune-ups, walkers, rollators, and time with residents. Free on purpose, so the building knows the store.
Ramps and vertical platform lifts were not in the starting knowledge. Corporate and vendors were the call. The crew still does the job.
Sales, service, rentals, and in-home work. Tony points new owners at peers so they do not have to discover every stream alone.
The prebuilt piece is the brand, the products, the training, and the people you can call. The investment is still a local showroom and a home-services business. The current FDD controls the figures.
$324,575 to $454,575
Includes the franchise fee. Covers showroom, inventory, vehicles, marketing launch, and other opening costs. Exact figures vary by territory and the choices you make.People who will own the local relationships and do not want to invent the brand those relationships sit on.
If you want a mailbox, this is the wrong brand. If you want a name that is already built, and a store people can find and return to, start with the video.
No. Tony Odom chose Mobility Plus because he did not want to start from zero. The brand, products, training, and corporate support are in place. The local customers and facility relationships still have to be built.
Mobility Plus Louisville, owned by Tony Odom.
Tony describes shoppers who need a product, then come back for coffee and bring friends. The store also does free tune-ups at independent and assisted living so residents and staff know who to call. That is relationship-building, not a guaranteed revenue figure.
No. The Louisville team did not. Tony’s advice is to ask. Corporate and vendors are there to answer, and sometimes vendors come out on jobs.
The franchise fee is $60,000, with a 10% discount for honorably discharged veterans. Typical initial investment is about $324,575 to $454,575, including the fee. Figures vary by territory. The FDD has the breakdown.
A call, then a confidential Request for Consideration, then brand and territory review. You receive the FDD before any commitment. Award and fee payment come only after mutual fit and formal review.
Tell us what you do not want to build from zero. We will schedule a conversation and walk through the current offer. No obligation.
